Project Description

Introducing African Print Fabric For Wedding Dresses

Vlisco Netherlands has been manufacturing fabric loved by African women, especially for their traditional attire, since 1846. We worked with Vlisco to introduce bridal looks for religious weddings using their print fabric rather than the typical western white dress.

We created editorial content featuring our influencers and celebrity contacts modeling the exquisite gowns made with these fabrics. The images and videos created were distributed through celebrity/influencer marketing, social media, videos/ TV, newsletters, print/online magazine, and our influencer event.