➔ Wasting marketing dollars on tone-deaf campaigns driving an even larger wedge between their brand and the diverse audience they want to attract.
➔ Offending a minority group unintentionally because they don’t understand the culture, creating a fallout from which many brands won’t recover.
➔ Disregarding the buying power of diverse audiences which leaves a lot of money on the table.
In countries like the US, the expectation is that by 2045, minority ethnic groups will make up the majority of the country’s population. It’s been a reality in London for almost ten years.
Businesses ignoring these communities create a disconnect between their messaging and minority consumers.
But it doesn’t have to be this way . . .
SCO Group is your solution. We’re here to connect your brand with diverse and niche segmented audiences to increase your company’s global reach.
And if you’re a minority brand, we can help you get your products and services in front of mainstream consumers.