KEY COUNTRIES
United Kingdom
United States
SCO Group helps corporate and commercial brands engage authentically with niche and diverse audiences
Beauty
Fashion
Lifestyle
Marketing for beauty, fashion, and lifestyle brands seeking authentic engagement with niche and diverse audiences
SCO Group places your products in front of niche and diverse audiences to gain profitable results. We also help minority brands reach mainstream consumers with their products and services.
SCO group uses our thriving media channels, amazing relationships with influencers, unique industry contacts, and events to help you send the right message.
Countless brands have creative teams with no diversity.
And they neglect to invest in learning how to connect with minority consumers.
When the brands reach out to diverse audiences, their messaging falls flat (often leading to a backlash).
Our diverse team understands the culture of the groups you’re targeting.
We help you avoid misunderstandings and marketing fails that can cause severe damage to your brand’s reputation.
And we help minority brands reach mainstream consumers with their products and services. (It’s another piece of the diversity puzzle that’s often neglected.)
Embracing Diversity Within Your Brand to Engage Authentically with Niche and Diverse Audiences
This eCourse is for beauty, fashion, and lifestyle brands wanting to reach minority and niche consumers with authentic messaging.
This eCourse, written by Chioma Onwutalobi Brown, our founder, helps you to . . .
- Understand how diversity and inclusion work together
- Find out how to embrace diversity in your teams and marketing
- Discover the effect influencers have in your diversity marketing campaigns
- Learn how SCO Group helps you send authentic messages to diverse audiences
Our eCourse helps brands who aren’t sure where to start but want to embrace diversity in their teams and marketing. And if your brand is already diverse, you’ll discover how you can make an even more significant impact.
Mbali Mbali Lodge, a hotel chain in Tanzania, needed to increase international bookings. SCO Group flew in five celebrities and influencers with followers ranging from 100,000 to 2.5 million each to experience, document, and share their journey with their followers.
The promotional assets we created from this trip for Mbali Mbali Lodge as well as our partners and sponsors include:
Plus, we shared the content on our social media platforms and our media partners’ platforms and lifestyle websites.
We monitored the data closely to ensure our sponsors got the most out of their involvement. Each post from our last trip had between 5,000 to 30,000 engagements.
How To Work With Us
FEATURED CASE STUDIES
The brands that don’t invest in diversity marketing risk . . .
➔ Wasting marketing dollars on tone-deaf campaigns driving an even larger wedge between their brand and the diverse audience they want to attract.
➔ Offending a minority group unintentionally because they don’t understand the culture, creating a fallout from which many brands won’t recover.
➔ Disregarding the buying power of diverse audiences which leaves a lot of money on the table.
In countries like the US, the expectation is that by 2045, minority ethnic groups will make up the majority of the country’s population. It’s been a reality in London for almost ten years.
Businesses ignoring these communities create a disconnect between their messaging and minority consumers.
But it doesn’t have to be this way . . .
SCO Group is your solution. We’re here to connect your brand with diverse and niche segmented audiences to increase your company’s global reach.
And if you’re a minority brand, we can help you get your products and services in front of mainstream consumers.
Offerings & Packages
SCO Group uses our media channels to bridge the gap between beauty, fashion, lifestyle brands, and the diverse and niche audiences who need their products.
We also help minority brands reach mainstream audiences with their products and services.
And here’s what we offer to send the right message . . .
Influencer marketing
We have a network of influencers and celebrities, each with followers ranging from 10,000 to 8,200,000 per social media platform.
Print media coverage
Our print magazines have an impressive worldwide readership of over 1.5 million across diverse audiences.
Online media coverage
We offer our clients representation in our digital magazine and on our lifestyle news sites. Also, we have agreements with partner publications. Plus, we have social media pages for our various communities.
Production Distribution
We distribute our clients’ products in our beauty box subscriptions. Also, we use our events and partner events to spotlight the products.
Annual Event (in person)
Our live events draw crowds of 1000 guests or more depending on the occasion. We also plan bespoke events for our clients.
We segment our audiences by country, age, interests, and more. SCO Group gets the right message to the right audience for your brand.
SCO GROUP BRANDS
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. that’s the real reason I made this line.”
Embracing Diversity Within Your Brand to Engage Authentically with Niche and Diverse Audiences
This eCourse is for beauty, fashion, and lifestyle brands wanting to reach minority and niche consumers with authentic messaging.
OUR CLIENTS
OUR MEDIA CHANNELS
Embracing Diversity Within Your Brand to Engage Authentically with Niche and Diverse Audiences
This eCourse is for beauty, fashion, and lifestyle brands wanting to reach minority and niche consumers with authentic messaging.